Growing up, I was a pretty serious gamer, and the pandemic gave the perfect opportunity to dive deep into social media and gaming content. As a side hustle with my creator friends, we co-founded an mcn to help creators grow their accounts and land advertising deals. This was back in 2020, so there really weren’t many systematic playbooks for how to scale content, but I figured early on that clipping should, in theory, be a very effective way to recycle long-form videos into a high volume of short content. Mind that Youtube Shorts & Instagram Reels weren’t a thing back then, and Pewdiepie was still the king of YouTube. In practice, most clips don’t get views, but the few that do perform actually triangulates to build a creator’s personal brand effectively, thus faster growth and higher-valued deals. We launched it first with influencers we signed, then eventually partnered with a lot of esport clubs. Looking back, we were probably the first ones to systematically implement this for content creators and live-streamers. With the combined effort of the other co-founders, we grew really really fast, and by the time I’m graduating high school, Broken Star was already the largest gaming agency in the entirety of China with over 800 million followers on three platforms.
on new quests.
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